Entries by Matthew Jones

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National marketing campaign a huge hit with RV owners

Australia’s largest camping promotion continues to deliver outstanding results, with more than 43,000 travellers taking part in the Road to a Million campaign within its first two months. A key strategic objective of the campaign has been to encourage RV owners to recognise the ongoing value of vehicle ownership, not only through a major prize […]

Small investment, big returns: Upgrading cabins for high-needs guests

If your caravan holiday park already offers accessible cabins, you are part of a growing movement catering to travellers with disabilities. But there is a larger, under-served opportunity – guests with high-needs accessibility requirements. Accessible Accommodation’s four-tier accreditation system includes a ‘high needs’ category for assisted wheelchair users. The imbalance is striking, about 40 per […]

How smarter insights drive guest experience and profit growth

Article by IDeaS It’s no secret data is a critical ingredient for effective decision making across the caravan holiday park sector. Accurate data allows park operators to analyse booking patterns, effectively forecast demand and adjust their pricing strategies to improve revenue outcomes. Additionally, by tracking on-site behaviour, parks can identify areas where guests may experience […]

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Road to a Million puts caravanning and camping in national spotlight

Our latest marketing activation gave more than 3 million Australians a taste of the fun, value and connection that only a caravanning and camping holiday can provide. Coordinated in line with our highly popular Road to a Million promotion, the activation saw Sunrise weather presenter Sam Mac join three families on a three-day motorhome road […]

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Future Leaders: Erin Stevenson – Driving digital change

Erin Stevenson has propelled Newbook’s growth from tech start-up to leading hospitality platform. Combining hands-on experience with a sharp eye for operational strategy, Erin is helping caravan holiday parks streamline their digital operations and deliver exceptional guest experiences. In this edition of our Future Leaders series, Erin unpacks shifting consumer expectations, the push for digital […]

Mind the Gap: Young workers and safety risks

Each year, more than 4,400 workers aged between 15 and 24 are seriously injured at work, often within the first six months of starting a new job. You may be considering employing, or already employ, a young person in your park or workshop in a role that involves significant manual handling or the use of […]

Terms & Conditions – National Conference 2026 Registrations

Alterations and Cancellations Any alterations and cancellations must be received by email to [email protected]. Substitutions are welcome at no additional cost. However, Caravan Industry Association of Australia must be notified of any substitutions prior to the event by email: [email protected]. Refunds Policy: Change of Mind  Refunds Policy: COVID-19 Recording and Image Waiver  Caravan Industry Association of Australia […]

Parks Profile: Stephen Edwards, Echo Holiday Parks

Stephen Edwards leads the Edwards Group, the family-owned business behind Echo Holiday Parks, one of South Australia’s fastest-growing caravan holiday park networks. With a deep commitment to regional communities, innovation and sustainability, Stephen shares insights into what drives the business, how it’s adapting to industry challenges and what makes Echo Holiday Parks a popular year-round […]

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Northern Territory campaign shortlisted for top tourism award 

We’re thrilled to announce our Million Dollar Road Trip NT campaign has been shortlisted for a Brolga Northern Territory Tourism Award – the Territory’s most prestigious tourism accolade.  This news follows the campaign’s recent recognition as a finalist in the Mumbrella Awards, cementing its status as one of the country’s most effective and engaging tourism […]

Road to a Million is live

Is your caravan holiday park missing out on that next booking, or the chance to re-engage past guests? Our Road to a Million campaign is here to help. With the campaign’s consumer competition launching on 1 October, travellers can now enter the draw for a chance to win $1 million simply by staying at participating […]