Entries by Matthew Jones

Making your pool accessible: Why it’s worth it

Article by Accessible Accommodation Our research shows caravan holiday parks with accessible pools receive 15 times more bookings than those without – proof that inclusivity isn’t just good ethics, it’s good business. Now, picture this: Dad uses a wheelchair, and his kids are laughing and splashing in the pool. How does he feel, sitting poolside, unable to […]

Caravan Industry Association of Australia partners with Tourism NT to drive visitation north and support regional Australia

Tourism NT’s 2025 Drive Campaign is a national initiative encouraging Australians to “road trip differently” by exploring the Northern Territory’s unique landscapes and cultural experiences. Central to the campaign is a partnership with Caravan Industry Association of Australia, which is helping to inspire caravanners, campers, and road trippers to head north this year. In doing […]

Off-peak, on strategy: How to drive revenue when demand dips

Article by IDeaS Caravan holiday parks have long been synonymous with peak-season escapes – from sun-soaked holidays to long weekends and packed-out school breaks. But when the crowds thin out, the children return to school and demand drops, many operators face the familiar challenge of how to remain busy and profitable even when bookings slow. […]

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Stronger Together: A wrap-up of the 2025 National Conference

The Caravan Industry National Conference underlined its position as the premier business and insights platform for Australia’s caravan and camping sector with an impactful 2025 event. Held from 14–16 May at the RACV Royal Pines Resort on the Gold Coast, the conference brought together over 1,000 industry professionals for three days of expert insights, valuable […]

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Caravan Industry Awards: Leaders and innovators celebrated at National Conference

The Caravan Industry Awards have once again honoured the leaders and innovators driving excellence across Australia’s caravan and camping sector. Presented during the 2025 Caravan Industry National Conference Gala Dinner on Friday, 16 May, the awards recognised outstanding achievement and dedication within the industry. The industry’s highest accolade, the Eric Hayman OAM Award for Excellence, […]

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RV Salesperson of the Year: Finalists Announced

Caravan Industry Association of Australia congratulates the finalists for the inaugural Ultimate Business Systems – RV Salesperson of the Year Award. Presented as part of the 2025 Caravan Industry Awards, the award recognises outstanding sales professionals in Australia’s recreational vehicle (RV) industry. The recipient will demonstrate exceptional customer service, product knowledge, and understanding of consumer law, while contributing to their business’ […]

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Future Leaders Award: Finalists Announced

Caravan Industry Association of Australia congratulates the finalists for the 2025 thl – Future Leaders Award. Presented as part of the 2025 Caravan Industry Awards, the Future Leaders Award recognises the dedication and outstanding achievements of individuals under the age of 40 working in the caravan and camping industry. The finalists for this year’s award […]

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Northern Territory campaign shortlisted for prestigious Mumbrella Awards

Caravan Industry Association of Australia’s ‘Million Dollar Road Trip Northern Territory’ campaign has been shortlisted for a prestigious Mumbrella Award. The campaign was nominated in the Best Use of Experiential Marketing category, recognising its ability to showcase the beauty of self-drive exploration, while also celebrating the culture, landscapes, and community experiences that make the Northern Territory […]

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Top-performing park takes cohesive approach to ‘Road to a Million’

Congratulations to Broadwater Tourist Park, the top-performing caravan park in the 2024/25 ‘Road to a Million’ (RTAM) campaign.   Led by young managers Brooke Turner and Matthew McDonald (pictured), the team at Broadwater Tourist Park took a creative, consistent and cohesive approach to promoting the RTAM campaign’s consumer-facing competition throughout their park. This included the clever placement […]