November saw us launch our summer Caravan and Camping Safety initiative, which has already met with a great response from media (Channel 7, ABC Radio, Triple M). The initiative will push safety education and awareness messaging to consumers, throughout November and December, preparing Australians to safely enjoy their holidays.
Throughout the 30 days content will include road safety, caravan towing, interacting with trucks and use of rest areas, shared spaces and water safety within caravan and holiday parks.
Please contact us if you would like to collaborate on a safety initiative Contact Us
Caravan & Camping Safety campaign launched as 800,000 registered RVs plan to hit the road this summer and take over 4 million trips
November sees the launch of Caravan Industry Association of Australia’s summer ‘Caravan & Camping Safety’ initiative. In preparation for an expected take up in domestic road trip camping holidays this summer and with over 800,000 registered RV’s, preparing Australians to safely enjoy their holidays with education and awareness throughout November and December is of the utmost importance.
In the coming months, approx. 14 Million nights and 4 Million camping trips or more are expected to be taken.
As the caravan holiday parks look forward to welcoming back campers for what will hopefully be a bumper summer, a key focus will also include pool safety and shared spaces within caravan holiday parks, as
“Arriving safely at your destination is obviously critical but statistics show that there is also an increased risk of drownings in the summer months and the campaign will also focus on water and pool safety “, said Keelan Howard GM of Marketing & Communications, Caravan Industry Association of Australia.
Each day road safety information regarding pre-planning your trip to manage fatigue, appropriate use of rest stops including truck rest areas, vehicle preparation, sharing the road with trucks, towing, caravan parks shared spaces and pool safety will be promoted and shared. This information is relevant for all road users regardless of experience.
“Camping popularity is at an all-time high, as Australians see the many benefits of a camping holiday, getting back into nature with family and friends, seeing our beautiful country and supporting tourism and regional areas while also escaping the stress of our busy day to day lives. The last few years have reminded Australians how lucky we are, and that we may have taken some of our fondest and simplest pleasures for granted!” said Keelan Howard GM of Marketing & Communications, Caravan Industry Association of Australia.
- RV road users are most likely to have a crash on Monday or Sunday as drivers return from their holidays.
- Crashes are most likely to occur between 10am and 12pm.
- Whilst crashes are more likely to occur in urban centres, fatalities are more likely to occur on regional roads.
- Rear Ends are the most common reason for a crash (18%) followed by angle collision i.e. turning (14%) and losing control (13%)
Caravan Industry Association of Australia has developed in partnership with other state caravan associations, professional service providers and other relevant bodies such as the National Heavy Vehicle Regulator and Queensland Trucking Association, free to access consumer digital and print educational assets. This information will be presented using easy to digest videos, engaging online quizzes and written content across email, social media, and digital platforms. Each year tens of thousands of handbooks are distributed free of charge.
Throughout the month people will be directed to materials hosted on the following websites.
· National Recreational Vehicle Towing Guide https://caravantowingguide.com.au/
· Co-Exist, Road sharing with heavy vehicles https://coexist.org.au/