Caravan Industry Association of Australia and BIG4 Holiday Parks are pleased to announce an exciting multi-year partnership.
The agreement will bring Caravan Industry Association of Australia and BIG4 Holiday Parks closer together to grow the leisure accommodation market in Australia.
As well as financial support the agreement provides for the sharing of research, a collaborative working arrangement with senior management, a stronger alignment of accreditation services, and a desire to undertake collaborative marketing activities designed to stimulate and raise awareness of the industry.
Caravan Industry Association of Australia CEO Stuart Lamont said the partnership offers a great opportunity to capture the attention of consumers and direct them towards our industry product, while assisting in the growth and development of the industry.
“We are excited by the partnership and look forward to working closely with the BIG4 Holiday Parks family to leverage joint activities.”
“There is no doubt that BIG4 Holiday Parks is a premium brand in not only the caravanning and camping space but the broader tourism industry, with strong consumer recognition.”
“We can see much benefit in working together, and the synergies in thought between the two organisations look to take away some duplication of services and reinvest these savings into growing the industry,” Mr Lamont said.
BIG4 Holiday Parks CEO Steven Wright said the holiday park network was looking forward to working more closely with Australia’s peak body in the caravanning and camping industry.
“We have been long-term partners of the national body, and this new partnership allows BIG4 Holiday Parks and Caravan Industry Association of Australia to work together for the sustainability and growth of the caravanning and holiday park sectors in Australia,” Mr Wright said.
“We have a number of exciting initiatives we’ll be working on together including large scale consumer promotions to draw more attention to the benefits of holidaying in the great outdoors across our beautiful country.”
BIG4 Holiday Parks has undergone dramatic transformation in the past 12 months, introducing a new business model and park descriptor program, whilst reporting record brand metrics and revenue growth as well as unprecedented park and staff satisfaction.
Throughout this year of transformation, BIG4 Holiday Parks has been engaging with the broader industry to ensure that it plays a significant role in developing and nurturing the holiday park sector.
“We have been pleased to be able to provide additional support and resources to the various national and state associations in the park industry as well as joining and supporting the broader tourism and business groups,” Mr Wright said.
“We will all benefit when the industry and its members work together to drive additional economic benefit to our parks throughout regional Australia.”
For more information about BIG4 Holiday Parks visit www.BIG4.com.au.