In 2026, Caravan Industry Association of Australia is delivering a nationally coordinated campaign to support and promote its member state associations’ caravan and camping shows. This is not a standalone program. It is a structured national framework aligned across five states and 17 major consumer shows, ensuring participating state associations benefit from a shared strategy […]
Set against the backdrop of Victoria’s Great Ocean Road, BIG4 Apollo Bay Pisces Holiday Park combines coastal appeal with forward-thinking operations. Marketing Manager Fiona Davidson shares insights into how the park is meeting evolving guest expectations, embracing sustainability initiatives and navigating rising operational costs. Can you start by telling us a little bit about your […]
Customer service, not sales tactics, drives the experience at True North RV. It’s a philosophy championed by founder Jessica Herring, who combined a diverse professional background with a lifelong love of the outdoors to launch her Mount Gambier-based dealership in late 2023. Jessica’s dedication to creating exceptional customer experiences earned her the inaugural Ultimate Business […]
Caravan Industry Association of Australia is pleased to announce the results of its National Board election, held during its Annual General Meeting on Tuesday, 25 November. G’day Parks General Manager David Smith (Parks), Green RV Group CEO Jack Green (Trade) and Leisure-Tec Australia CEO Paul Widdis (Trade) were elected to the Board for the first […]
Australia’s largest camping promotion continues to deliver outstanding results, with more than 43,000 travellers taking part in the Road to a Million campaign within its first two months. A key strategic objective of the campaign has been to encourage RV owners to recognise the ongoing value of vehicle ownership, not only through a major prize […]
Erin Stevenson has propelled Newbook’s growth from tech start-up to leading hospitality platform. Combining hands-on experience with a sharp eye for operational strategy, Erin is helping caravan holiday parks streamline their digital operations and deliver exceptional guest experiences. In this edition of our Future Leaders series, Erin unpacks shifting consumer expectations, the push for digital […]
We’re thrilled to announce our Million Dollar Road Trip NT campaign has been shortlisted for a Brolga Northern Territory Tourism Award – the Territory’s most prestigious tourism accolade. This news follows the campaign’s recent recognition as a finalist in the Mumbrella Awards, cementing its status as one of the country’s most effective and engaging tourism […]
Caravan holiday park operators from across the country raised a range of challenges and frustrations hindering development and profitability at the inaugural National Caravan Industry Summit. Convened by Caravan Industry Association of Australia and held at Parliament House in Canberra on 22–23 September, the event brought together independent park operators, corporates and industry representatives to […]
A couple of clicks were all it took for Avida Ballarat to unlock a high-quality sales lead through the RVMAP Dealer Leads Program. The Victorian business has become the first dealership to secure a sale through the new initiative, closing on an Avida Birdsville just days after receiving a high-intent lead from Avida Motorhomes & […]
From a background in aircraft engineering to leading a family-run, customer-focused RV dealership, Jack Hillis brings a fresh perspective to the caravan and camping industry. In this instalment of our Future Leaders series, Jack discusses key challenges around the consumer experience, the rise of a new generation of industry leaders, and his vision to create […]
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