Caravan Holiday Park Accreditation Program: Changes to assessment process

From 1 July 2025, our accreditation team will introduce updates to the assessment process under the Caravan Holiday Park Accreditation Program. Below is a summary of the upcoming changes and how future assessments will be conducted with park operators: What’s changing? Annual Renewal Declarations Digitalisation of the annual declaration form. Currently: New process: On-site Assessment […]

Making your pool accessible: Why it’s worth it

Article by Accessible Accommodation Our research shows caravan holiday parks with accessible pools receive 15 times more bookings than those without – proof that inclusivity isn’t just good ethics, it’s good business. Now, picture this: Dad uses a wheelchair, and his kids are laughing and splashing in the pool. How does he feel, sitting poolside, unable to […]

Off-peak, on strategy: How to drive revenue when demand dips

Article by IDeaS Caravan holiday parks have long been synonymous with peak-season escapes – from sun-soaked holidays to long weekends and packed-out school breaks. But when the crowds thin out, the children return to school and demand drops, many operators face the familiar challenge of how to remain busy and profitable even when bookings slow. […]

Northern Territory campaign shortlisted for prestigious Mumbrella Awards

Caravan Industry Association of Australia’s ‘Million Dollar Road Trip Northern Territory’ campaign has been shortlisted for a prestigious Mumbrella Award. The campaign was nominated in the Best Use of Experiential Marketing category, recognising its ability to showcase the beauty of self-drive exploration, while also celebrating the culture, landscapes, and community experiences that make the Northern Territory […]

Top-performing park takes cohesive approach to ‘Road to a Million’

Congratulations to Broadwater Tourist Park, the top-performing caravan park in the 2024/25 ‘Road to a Million’ (RTAM) campaign.   Led by young managers Brooke Turner and Matthew McDonald (pictured), the team at Broadwater Tourist Park took a creative, consistent and cohesive approach to promoting the RTAM campaign’s consumer-facing competition throughout their park. This included the clever placement […]

Reduce your carbon footprint in four easy steps

Article by Ecotourism Australia As more Australians hit the road in search of nature, connection, and adventure, caravan parks are in a unique position to lead the charge towards more sustainable travel. With the tourism sector increasingly focused on climate action, now is the time for parks to evaluate their environmental footprint and take meaningful […]

Additional risk mitigation strategy for pet-friendly parks

Caravan Industry Association of Australia was recently contacted by a guest of a caravan holiday park who was impressed to see reception staff promoting the Yellow Dog Project. It’s an initiative that we also think makes a lot of sense – especially for park operators embracing a ‘pet-friendly’ environment. The Yellow Dog Project is an […]

Minister’s Easter Message

A message from Australian Minister for Trade and Tourism, the Hon Don Farrell: As Easter approaches, I would like to take a moment to express my gratitude for your ongoing dedication to providing exceptional hospitality. I know that for many of you Easter is one of your busiest periods. This season is a time of […]

Beyond the first stay: Building loyalty and securing return guests in Australia’s caravan parks

Article by IDeaS Australia’s caravan park sector continues to grow as more travellers – including families, retirees, and adventure-seekers – choose local road trips over international holidays. While attracting newcomers is essential, developing genuine loyalty and encouraging repeat visits is what truly drives long-term success in a competitive marketplace. By using revenue management technology and […]

Navigating public holiday work arrangements: What employers need to know for Easter and ANZAC Day

Article by HR Legal With the Easter holidays and ANZAC Day coming up next month, employers should consider how they best manage their work arrangements over this period.   Public holidays vary by state and territory, as do the restricted trading rules (if any) that apply on these days. Working on public holidays: Pay and […]