Enhancing Accessibility: Why participate in the Accessible Accommodation Accreditation Program

Participating in the Accessible Accommodation Accreditation Program is not just about meeting standards; it’s about exceeding guest expectations, accessing new markets, and future-proofing your business. Embracing accessibility isn’t just the right thing to do—it’s a strategic decision that enhances guest satisfaction, improves facilities, and drives business growth.

Meeting Guest Expectations

Today’s travellers increasingly seek inclusive and accessible accommodations. By obtaining accreditation, you demonstrate your commitment to meeting these expectations, assuring guests that your facilities are designed with their needs in mind. This not only attracts more guests but also enhances your reputation as a provider of quality, inclusive experiences.

Improving Facilities and Services

Know exactly where you stand in terms of accessibility. Participating in the accreditation program prompts a thorough evaluation of your park’s accessibility features. This evaluation celebrates your existing accessible features and identifies areas for improvement, guiding investments in upgrades that enhance accessibility, in stages and over an extended time period. You don’t have to be perfect in accessibility; do it in stages and increase your accessibility ranking over time.

Accessing a Growing Market

The accessible tourism market is substantial and growing. Families members with disabilities, seniors, and individuals with mobility challenges actively seek accommodations that meet their specific needs. By becoming accredited, you gain visibility in this booming market, tapping into a demographic that values and supports businesses committed to accessibility.

Better Guest Reviews

When potential guests visit Accessible Accommodation’s website and see that your accessible features are clearly highlighted, they form an expectation that their needs will be met during their stay. Consistency is key: when these features align with their experience on-site, it builds trust and satisfaction. When expectations are met, guests are more likely to leave positive reviews, praising your commitment to accessibility and the seamless experience they had. Great reviews lead to more bookings, as future guests are drawn to the assurances provided by these authentic testimonials.

Marketing and Differentiation

Accreditation provides a powerful marketing tool. It sets your park apart from competitors, positioning it as a leader in inclusive tourism. Prominently display your accreditation status on marketing materials, to attract guests seeking accessible stays.

Take the initiative today to transform your holiday park into a beacon of inclusive hospitality. For more information on how to get started with accreditation, visit THIS LINK.

Caravan Industry Association of Australia has produced this content in partnership with Kerry Williams, Founder Accessible Accommodation