On Saturday, July 6, the caravan and camping industry was showcased to a national audience via Channel 7’s Weekend Sunrise.
Broadcasting live from Ingenia Holiday Parks with Avida Recreational Vehicles onsite, popular weatherman James Tobin showcased the Win a Weekender competition and showcased caravan and camping as a lifestyle and holiday option.
NOVA syndicated radio also ran 15-second radio segments promoting the competition.
These activities provided a fantastic opportunity to amplify the activity by supporting the print and digital activities. Increasing the media mix also ensured a larger audience was reached and provided further blanket coverage of industry messaging for the three week activity.
Click here to find out more about the Win a Weekender promotion.