The industry response to the devastating summer bushfires via the ‘Keep on Camping’ brand continues to gain momentum.
Now truly in the ‘Book Now’ phase, there is increasing numbers of consumer traffic visiting the website, with over 21, 000 users visiting to find inspiration on taking a camping holiday. The website also includes access to significant value deals provided by industry encouraging consumers to take a camping trip in a fire affected area.
Since the beginning of the year, PR activities have generated awareness and cut through in delivering the effects of the fire on the caravan and camping industry. This includes print, radio and TV press. You can watch some of the clips below: