Latest News
Top-performing park takes cohesive approach to ‘Road to a Million’
Congratulations to Broadwater Tourist Park, the top-performing caravan park in the 2024/25 ‘Road to a Million’ (RTAM) campaign. Led by young managers Brooke Turner and Matthew McDonald (pictured), the team at Broadwater Tourist Park took a creative, consistent and cohesive approach to promoting the RTAM campaign’s consumer-facing competition throughout their park. This included the clever placement […]
Budget Breakdown | Federal Budget 2025
With this year’s Federal Budget heavily geared towards cost-of-living relief, both parks and trade sectors should feel some positive flow-on effects. Tax cuts and other efforts to reduce living costs are likely to provide consumers with increased discretionary funds, with holidays and drive tourism products probable outlets for this spending. Funding placed into major roads […]
BIG4 Adventure Whitsunday Resort achieves Hall of Fame status at Australian Tourism Awards
Caravan Industry Association of Australia congratulates BIG4 Adventure Whitsunday Resort on winning Gold in the Caravan and Holiday Parks category at the 2024 Qantas Australian Tourism Awards. The Queensland business was presented with the award at a gala event in Adelaide last Friday (21 March). It was the third consecutive year BIG4 Adventure Whitsunday Resort […]
Low ATM Trailers: VIN Plate and Tyre Placard Requirements
Under the Road Vehicle Standards Act 2018 (RVSA), all Low ATM Trailers provided to the Australian market for the first time must be entered into the Register of Approved Vehicles (RAV). Low ATM Trailers are classed as towable recreational vehicles with an Aggregate Trailer Mass of 4.5 tonnes or less. An important part of this process […]
‘Road to a Million’ drives positive change in travel behaviours
The ‘Road to a Million‘ campaign has once again been a game-changer for the camping and caravanning industry, inspiring more Australians to embrace the great outdoors and extend their stays at caravan holiday parks. The campaign’s consumer-facing competition, which concluded in late February, had 57,587 entrants, 276,597 nights booked, and an impressive 592,691 entries. Not […]
Valentine’s Day promotion keeps hearts set on camping
The ‘Valentine’s Day Giveaway’ has helped sustain Australia’s love affair with camping after the summer school holidays. Coordinated by Caravan Industry Association of Australia’s marketing team, in partnership with BIG4 Holiday Parks, the campaign promoted glamping and cabin stays as ideal romantic getaways in the lead-up to Valentine’s Day. Launched in late January, the campaign […]
Caravan to a Million returns to increase interest in RV ownership
The highly popular Caravan to a Million promotion returns this month, drawing increased consumer attention to trade businesses and industry-run caravan camping shows across the country. Developed by Caravan Industry Association of Australia, and supported by all state trade associations, the promotion incentivises consumer actions such as purchasing a new RV or accessories, having a […]
Keep camping front of mind with ‘Road to a Million’
Are you a caravan park missing out on selling that next night or incentivising your current (or previous) guests? There is only one month left in the latest national caravan park promotion, ‘Road to a Million’, which could see one of your guests get the chance to win $1 million. Launched in late 2024, the campaign’s […]
New policy priorities call for boost in road safety and support for regional economies
As Australians prepare to head to the polls this year, Caravan Industry Association of Australia has publicly unveiled its new policy roadmap, The Road Ahead: A View to the Future. The document was soft launched to federal politicians in October 2024 as part of Friends of Caravanning #2. DOWNLAD: The Road Ahead: A View to […]
Infrastructure grants secure prosperous future for caravan parks
Caravan Industry Association of Australia has proudly worked alongside the Federal Government to deliver the $10 million Caravan Park Grant Program. Over the past 18 months, the program has provided grants of between $10,000 and $100,000 to 110 caravan parks across the country. These grants have been used to fund infrastructure improvement projects at each […]
Successful Partnership with Tourism NT Inspired Caravanners / RVs to head north
Caravan Industry Association of Australia is thrilled to celebrate the successful conclusion of our partnership with Tourism NT in Darwin. This grassroots campaign aimed to inspire Australia’s caravan, camping, and road-tripping communities to consider the Northern Territory as a must-visit destination. Congratulations to our winning family, the Hyslop family, as they continue their incredible “lap […]
Friday Frenzy – National Conference
The 2025 National Conference will be returning to the RACV Royal Pines Resort on May 14 – 16. As always, it will be a not-to-be-missed opportunity for the entire industry to come together to celebrate and learn from one another. Take advantage of our Friday Frenzy weekend sale and save up to 50%* on the cost […]
National TV launches ‘Road to a Million’ with fanfare positioning camping as Australia’s Best Value Holiday
Millions of Australians tuned in to watch our three families’ road trip with Sam Mac, demonstrating why camping is Australia’s best holiday. Channel 7’s Sunrise launched to Australia the industry’s largest promotional campaign ‘Road to a Million’, positioning caravan parks as Australia’s ‘best value’ holiday. Over three days, millions of Australians watched as Sam Mac […]
National TV Partnership with Channel 7’s ‘Sunrise’ celebrates Australia’s Best Value Holiday
National TV Partnership with Channel 7’s ‘Sunrise’ celebrates Australia’s Best Value Holiday while launching the popular caravan holiday park campaign ‘Road to a Million’. In a time when the cost of living is rising, the Road to a Million campaign is back to remind Australians that they can enjoy an incredible and affordable holiday in […]
Caravan Industry Association announces leadership transition
Caravan Industry Association of Australia – the peak national body for the caravanning and camping industry – has today announced a transition in leadership, with Chair Grant Wilckens to conclude his tenure on the Board following the next meeting in September. During his time as Chair, Wilckens has led the industry through a period of […]
Copyright © 2023