Gerard Waldron (director TRACK) and Wayne Gason (MD Gason industries) jointly announced today that Track has acquired the long-standing Australian brands Trackmaster and Pioneer.
This deal, which will see these brands stay on Australian shores, has been in negotiation since early December 2019 and the agreement transfers all the intellectual property for both the design/manufacture and marketing of both brands to TRACK.
Under the agreement, TRACK’s ‘OUTBACK HQ’ showroom and service centre will provide ongoing service and parts for both brands and warranty services on behalf of Gason for all Gason manufactured products.
“As a board we have assessed it over the past year and being a family owned business of 75 years in October – we felt we wanted to come back to our core business in Ararat,” Mr Gason said.
“We just felt Track was that right business, they are family owned, building high quality products like Trakmaster and Pioneer and we just see this as the best fit in Australia to take these products forward and develop them into the future.”
“The Australian RV industry was already on notice 12 months ago that the federal RVSA legislation would bring light trailers into a similar compliance scheme to that existing for cars and trucks. The challenges of this and the slow economy were already drivers of industry consolidation,” Mr Waldron said.
“TRACK recognised this and was already seeking opportunities to expand its offering. The opportunity to acquire these two highly regarded brands with compatible design and production systems seemed ideal.”
“New Trakmaster and Pioneer models (will) be released in 2021 but in the meantime OUTBACK HQ has stock of 2020 models available for immediate sale.”
“Clearly the Covid-19 was not part of our plan, but in common with everybody else we are dealing with it as best we can”
“At present both our showroom and production facilities are open and operating, with additional hygiene and social distancing. We may be required to close in future and we will be hibernating as many other businesses.
TRACK and OUTBACK HQ are still at work, but like most in business they are hoping for sales to continue throughout the crisis, even if at a diminished level for now.