Demand for caravan holiday park accommodation has hit record highs, aided by a strong response to Caravan Industry Association of Australia’s Road to a Million campaign. New data from the association shows park occupancy reached all-time December highs across every accommodation category in 2025. The December quarter also set new benchmarks for cabin, powered and unpowered site […]
Australia’s largest camping promotion continues to deliver outstanding results, with more than 43,000 travellers taking part in the Road to a Million campaign within its first two months. A key strategic objective of the campaign has been to encourage RV owners to recognise the ongoing value of vehicle ownership, not only through a major prize […]
Our latest marketing activation gave more than 3 million Australians a taste of the fun, value and connection that only a caravanning and camping holiday can provide. Coordinated in line with our highly popular Road to a Million promotion, the activation saw Sunrise weather presenter Sam Mac join three families on a three-day motorhome road […]
We’re thrilled to announce our Million Dollar Road Trip NT campaign has been shortlisted for a Brolga Northern Territory Tourism Award – the Territory’s most prestigious tourism accolade. This news follows the campaign’s recent recognition as a finalist in the Mumbrella Awards, cementing its status as one of the country’s most effective and engaging tourism […]
Is your caravan holiday park missing out on that next booking, or the chance to re-engage past guests? Our Road to a Million campaign is here to help. With the campaign’s consumer competition launching on 1 October, travellers can now enter the draw for a chance to win $1 million simply by staying at participating […]
The Caravan to a Million (CTAM) campaign has again proven the value of targeted, industry-led initiatives in promoting RV ownership and usage across Australia. Delivered from 1 February to 30 June 2025 and largely funded by Caravan Industry Association of Australia, CTAM was developed to support more than 700 businesses across the RV manufacturing, dealership, […]
Tourism NT’s 2025 Drive Campaign is a national initiative encouraging Australians to “road trip differently” by exploring the Northern Territory’s unique landscapes and cultural experiences. Central to the campaign is a partnership with Caravan Industry Association of Australia, which is helping to inspire caravanners, campers, and road trippers to head north this year. In doing […]
Caravan Industry Association of Australia’s ‘Million Dollar Road Trip Northern Territory’ campaign has been shortlisted for a prestigious Mumbrella Award. The campaign was nominated in the Best Use of Experiential Marketing category, recognising its ability to showcase the beauty of self-drive exploration, while also celebrating the culture, landscapes, and community experiences that make the Northern Territory […]
Congratulations to Broadwater Tourist Park, the top-performing caravan park in the 2024/25 ‘Road to a Million’ (RTAM) campaign. Led by young managers Brooke Turner and Matthew McDonald (pictured), the team at Broadwater Tourist Park took a creative, consistent and cohesive approach to promoting the RTAM campaign’s consumer-facing competition throughout their park. This included the clever placement […]
The ‘Road to a Million‘ campaign has once again been a game-changer for the camping and caravanning industry, inspiring more Australians to embrace the great outdoors and extend their stays at caravan holiday parks. The campaign’s consumer-facing competition, which concluded in late February, had 57,587 entrants, 276,597 nights booked, and an impressive 592,691 entries. Not […]
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