Our latest marketing activation gave more than 3 million Australians a taste of the fun, value and connection that only a caravanning and camping holiday can provide. Coordinated in line with our highly popular Road to a Million promotion, the activation saw Sunrise weather presenter Sam Mac join three families on a three-day motorhome road […]
We’re thrilled to announce our Million Dollar Road Trip NT campaign has been shortlisted for a Brolga Northern Territory Tourism Award – the Territory’s most prestigious tourism accolade. This news follows the campaign’s recent recognition as a finalist in the Mumbrella Awards, cementing its status as one of the country’s most effective and engaging tourism […]
Is your caravan holiday park missing out on that next booking, or the chance to re-engage past guests? Our Road to a Million campaign is here to help. With the campaign’s consumer competition launching on 1 October, travellers can now enter the draw for a chance to win $1 million simply by staying at participating […]
The Caravan to a Million (CTAM) campaign has again proven the value of targeted, industry-led initiatives in promoting RV ownership and usage across Australia. Delivered from 1 February to 30 June 2025 and largely funded by Caravan Industry Association of Australia, CTAM was developed to support more than 700 businesses across the RV manufacturing, dealership, […]
Tourism NT’s 2025 Drive Campaign is a national initiative encouraging Australians to “road trip differently” by exploring the Northern Territory’s unique landscapes and cultural experiences. Central to the campaign is a partnership with Caravan Industry Association of Australia, which is helping to inspire caravanners, campers, and road trippers to head north this year. In doing […]
Caravan Industry Association of Australia’s ‘Million Dollar Road Trip Northern Territory’ campaign has been shortlisted for a prestigious Mumbrella Award. The campaign was nominated in the Best Use of Experiential Marketing category, recognising its ability to showcase the beauty of self-drive exploration, while also celebrating the culture, landscapes, and community experiences that make the Northern Territory […]
Congratulations to Broadwater Tourist Park, the top-performing caravan park in the 2024/25 ‘Road to a Million’ (RTAM) campaign. Led by young managers Brooke Turner and Matthew McDonald (pictured), the team at Broadwater Tourist Park took a creative, consistent and cohesive approach to promoting the RTAM campaign’s consumer-facing competition throughout their park. This included the clever placement […]
The ‘Road to a Million‘ campaign has once again been a game-changer for the camping and caravanning industry, inspiring more Australians to embrace the great outdoors and extend their stays at caravan holiday parks. The campaign’s consumer-facing competition, which concluded in late February, had 57,587 entrants, 276,597 nights booked, and an impressive 592,691 entries. Not […]
The ‘Valentine’s Day Giveaway’ has helped sustain Australia’s love affair with camping after the summer school holidays. Coordinated by Caravan Industry Association of Australia’s marketing team, in partnership with BIG4 Holiday Parks, the campaign promoted glamping and cabin stays as ideal romantic getaways in the lead-up to Valentine’s Day. Launched in late January, the campaign […]
The highly popular Caravan to a Million promotion returns this month, drawing increased consumer attention to trade businesses and industry-run caravan camping shows across the country. Developed by Caravan Industry Association of Australia, and supported by all state trade associations, the promotion incentivises consumer actions such as purchasing a new RV or accessories, having a […]
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