Caravan to a Million confirms Australians’ love for caravan holiday parks

The recent Caravan to a Million (CTAM) marketing campaign reaffirmed Australians’ strong commitment to the camping lifestyle, with caravan holiday parks continuing to be a preferred choice for RV travellers. Delivered from 1 February to 30 June 2025 and largely funded by Caravan Industry Association of Australia, CTAM’s consumer-facing competition received over 80,000 entries. This […]

Rolling risks: Keeping kids safe on wheels in caravan holiday parks

In caravan holiday parks across Australia, children riding bikes, scooters, skateboards, and pedal karts are a familiar sight. While providing heaps of fun, these activities come with a significant injury risk if not properly managed. For park operators, ensuring a safe environment for kids means putting in place proactive measures to minimise the chance of […]

Quality Management Systems (QMS): Your legal obligation

This technical article was written by the RVMAP Team – Your year-round compliance partner. A key element of being eligible to obtain some approvals under the Road Vehicle Standards Act of 2018 (RVSA) will be your ability to prove you have either: If you indicate you have full control, you will need to have some […]

Staying ahead: The value of best practice across your dealership

As an accredited dealership in the Retail Dealership Accreditation Program, maintaining high standards isn’t just about ticking compliance boxes; it’s about reinforcing a business culture grounded in professionalism, customer trust, and long-term success. Your dealership has already demonstrated a strong commitment to best practice, but accreditation is not a destination, it’s an ongoing journey of […]

Boost visibility and credibility: Upload your sustainable certification to Booking.com

Article by Ecotourism Australia In an era where travellers are increasingly conscious of their environmental impact, sustainability is more than just a buzzword – it’s a key driver of consumer choice. Caravan holiday parks that hold an ECO or Sustainable Tourism Certification from Ecotourism Australia are already demonstrating their sustainability credentials. But to fully leverage […]

Caravan Holiday Park Accreditation Program: Changes to assessment process

From 1 July 2025, our accreditation team will introduce updates to the assessment process under the Caravan Holiday Park Accreditation Program. Below is a summary of the upcoming changes and how future assessments will be conducted with park operators: What’s changing? Annual Renewal Declarations Digitalisation of the annual declaration form. Currently: New process: On-site Assessment […]

Making your pool accessible: Why it’s worth it

Article by Accessible Accommodation Our research shows caravan holiday parks with accessible pools receive 15 times more bookings than those without – proof that inclusivity isn’t just good ethics, it’s good business. Now, picture this: Dad uses a wheelchair, and his kids are laughing and splashing in the pool. How does he feel, sitting poolside, unable to […]

Off-peak, on strategy: How to drive revenue when demand dips

Article by IDeaS Caravan holiday parks have long been synonymous with peak-season escapes – from sun-soaked holidays to long weekends and packed-out school breaks. But when the crowds thin out, the children return to school and demand drops, many operators face the familiar challenge of how to remain busy and profitable even when bookings slow. […]

Northern Territory campaign shortlisted for prestigious Mumbrella Awards

Caravan Industry Association of Australia’s ‘Million Dollar Road Trip Northern Territory’ campaign has been shortlisted for a prestigious Mumbrella Award. The campaign was nominated in the Best Use of Experiential Marketing category, recognising its ability to showcase the beauty of self-drive exploration, while also celebrating the culture, landscapes, and community experiences that make the Northern Territory […]

Top-performing park takes cohesive approach to ‘Road to a Million’

Congratulations to Broadwater Tourist Park, the top-performing caravan park in the 2024/25 ‘Road to a Million’ (RTAM) campaign.   Led by young managers Brooke Turner and Matthew McDonald (pictured), the team at Broadwater Tourist Park took a creative, consistent and cohesive approach to promoting the RTAM campaign’s consumer-facing competition throughout their park. This included the clever placement […]