Latest News
Meet James Field: Driving innovation in a changing market
Having spent two decades in the caravan and RV sector, James Field brings deep technical expertise and commercial leadership to his role as General Manager – Commercial and Product at Market Direct Group. From workshop floors to national industry leadership and now overseeing a global product strategy, James offers an experience-backed perspective on compliance, innovation […]
Future leaders gather in Canberra
Emerging leaders from across the caravan and camping industry gathered in Canberra last week to discuss key issues shaping the sector’s future. Coordinated by Caravan Industry Association of Australia, the day-long program included our annual Future Forum workshop and our latest Friends of Caravanning event at Parliament House. Attendees also observed our February National Board […]
Parks Profile: BIG4 Apollo Bay Pisces Holiday Park
Set against the backdrop of Victoria’s Great Ocean Road, BIG4 Apollo Bay Pisces Holiday Park combines coastal appeal with forward-thinking operations. Marketing Manager Fiona Davidson shares insights into how the park is meeting evolving guest expectations, embracing sustainability initiatives and navigating rising operational costs. Can you start by telling us a little bit about your […]
Australian caravan holiday parks just set this record …
Demand for caravan holiday park accommodation has hit record highs, aided by a strong response to Caravan Industry Association of Australia’s Road to a Million campaign. New data from the association shows park occupancy reached all-time December highs across every accommodation category in 2025. The December quarter also set new benchmarks for cabin, powered and unpowered site […]
Meet Jessica Herring: Driving service, winning awards
Customer service, not sales tactics, drives the experience at True North RV. It’s a philosophy championed by founder Jessica Herring, who combined a diverse professional background with a lifelong love of the outdoors to launch her Mount Gambier-based dealership in late 2023. Jessica’s dedication to creating exceptional customer experiences earned her the inaugural Ultimate Business […]
New National Board members for Caravan Industry Association of Australia
Caravan Industry Association of Australia is pleased to announce the results of its National Board election, held during its Annual General Meeting on Tuesday, 25 November. G’day Parks General Manager David Smith (Parks), Green RV Group CEO Jack Green (Trade) and Leisure-Tec Australia CEO Paul Widdis (Trade) were elected to the Board for the first […]
National marketing campaign a huge hit with RV owners
Australia’s largest camping promotion continues to deliver outstanding results, with more than 43,000 travellers taking part in the Road to a Million campaign within its first two months. A key strategic objective of the campaign has been to encourage RV owners to recognise the ongoing value of vehicle ownership, not only through a major prize […]
Road to a Million puts caravanning and camping in national spotlight
Our latest marketing activation gave more than 3 million Australians a taste of the fun, value and connection that only a caravanning and camping holiday can provide. Coordinated in line with our highly popular Road to a Million promotion, the activation saw Sunrise weather presenter Sam Mac join three families on a three-day motorhome road […]
Future Leaders: Erin Stevenson – Driving digital change
Erin Stevenson has propelled Newbook’s growth from tech start-up to leading hospitality platform. Combining hands-on experience with a sharp eye for operational strategy, Erin is helping caravan holiday parks streamline their digital operations and deliver exceptional guest experiences. In this edition of our Future Leaders series, Erin unpacks shifting consumer expectations, the push for digital […]
Parks Profile: Stephen Edwards, Echo Holiday Parks
Stephen Edwards leads the Edwards Group, the family-owned business behind Echo Holiday Parks, one of South Australia’s fastest-growing caravan holiday park networks. With a deep commitment to regional communities, innovation and sustainability, Stephen shares insights into what drives the business, how it’s adapting to industry challenges and what makes Echo Holiday Parks a popular year-round […]
Northern Territory campaign shortlisted for top tourism award
We’re thrilled to announce our Million Dollar Road Trip NT campaign has been shortlisted for a Brolga Northern Territory Tourism Award – the Territory’s most prestigious tourism accolade. This news follows the campaign’s recent recognition as a finalist in the Mumbrella Awards, cementing its status as one of the country’s most effective and engaging tourism […]
Road to a Million is live
Is your caravan holiday park missing out on that next booking, or the chance to re-engage past guests? Our Road to a Million campaign is here to help. With the campaign’s consumer competition launching on 1 October, travellers can now enter the draw for a chance to win $1 million simply by staying at participating […]
Park operators voice key challenges in Canberra
Caravan holiday park operators from across the country raised a range of challenges and frustrations hindering development and profitability at the inaugural National Caravan Industry Summit. Convened by Caravan Industry Association of Australia and held at Parliament House in Canberra on 22–23 September, the event brought together independent park operators, corporates and industry representatives to […]
Trade businesses put customers at centre of summit talks
The inaugural National Caravan Industry Summit brought together dealers, repairers, manufacturers, importers and suppliers from across the country for sector-specific discussions on boosting industry profitability. Convened by Caravan Industry Association of Australia and held at Parliament House in Canberra on 22-23 September, the summit provided long-time industry supporter, Senator Helen Polley, with valuable firsthand insights […]
RVMAP consumer leads program delivers immediate impact
A couple of clicks were all it took for Avida Ballarat to unlock a high-quality sales lead through the RVMAP Dealer Leads Program. The Victorian business has become the first dealership to secure a sale through the new initiative, closing on an Avida Birdsville just days after receiving a high-intent lead from Avida Motorhomes & […]
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