It’s a known fact that school holidays mean a lot of travellers and full caravan parks; however, for General Manager of Canterbury Caravans, it was an opportunity to show off his stock to a ready-and-willing audience.
Caravan to a Million successfully spotlights the Caravan/RV industry and Caravan Shows
72% of participants advised that the trade promotion put caravanning/RVing ‘Front of mind’.
Launched in February and designed to focus on caravan/RV trade businesses and industry-run caravan shows now in its third month, it continues to drive consumers to visit their local dealership, service/repairs plus attend their state-run caravan show.
With over 650 participating trade businesses this is truly a national campaign, with each participating business having reached printer POS packs plus digital assets, it ensures that consumers are receiving a unified national message.
Consumers are rewarded with Free entries for visiting a local participating business, or attending a show and the quantity of entries increases when they purchase a caravan, product or service.
It is fantastic to see businesses incorporate the promotional assets provided and utilise them in their advertising and promotional efforts.
https://youtu.be/1G13nhsH9M8?si=cHRTtkMfoWhhuji6
Caravan Industry Association of Australia continues to invest heavily in connecting the campaign with Australians, in addition to working with each trade state association it is undertaking a significant investment in digital, social media and paid digital advertising across major platforms. This includes a range of TVC quality assets and an endorsement partnership with industry personality ‘Macca’ McGowan.
Caravanning in Australia has held its ground, demonstrating once again the industry’s resilience, but the rest of the tourism industry is catching.
The industry is made up of so many talented and dedicated females who drive thought leadership and innovation across active roles within industry boards and associations and as strong leaders within their respective organisations. On International Women’s Day, Caravan Industry Association of Australia profiles seven exceptional females in our industry and shares their diverse backgrounds, experiences, thoughts and wisdom around the opportunities available within the Australian caravanning and camping industry.
One of the truths of the auto industry is that people buy stories, and they pay extra for good stories. Selling vehicles is all about crafting engaging stories, but all too often, the story is what dealers neglect the most. One of the biggest pain points in a dealership is writing the descriptions for the vehicles they sell, and the greater the dealership’s volume, the bigger a pain point this becomes.
Over 75,000 holidays amassing over 367,000 nights were recorded across the 1300 participating caravan holiday parks in the Road to a Million campaign this year—a cause for celebration for an industry that provides $27 billion to the Australian economy.
The Easter Holidays are one of the busiest times for caravan and holiday parks. The long weekend – plus the week of school holidays – is the perfect size for people to hitch up the caravan—long enough to get out of the house but too short for a trip overseas.
Fiona Lidgett has been the owner of Townsville Eco Resort since 2014. In that time, she continued to make the park more sustainable for environmental and financial reasons.
Calls for an additional towing licence requirement for caravanning continue to draw media attention. Some would argue that on face value the idea has merit. What is frustrating, however, is that while caravanning has been the front coverage for the calls based on publicly released accident data, which conveniently does not refer to caravan accidents yet implies it in the reporting, such an introduction would have wide-ranging impacts on all low ATM trailer towing – from your recreation box trailer through to boats and others, with no evidence on how licencing will solve the supposed problem at hand. It smacks of overkill, where other policy drivers, such as education incentives and subsidies, would be far more effective.
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