The industry response to the devastating summer bushfires via the ‘Keep on Camping’ brand continues to gain momentum. Now truly in the ‘Book Now’ phase, there is increasing numbers of consumer traffic visiting the website, with over 21, 000 users visiting to find inspiration on taking a camping holiday. The website also includes access to […]
We are delighted to once again partner with Jayco, Dometic and Ingenia Holidays to introduce the new ‘My Road to Adventure’ television series, launching this Saturday! The series, produced by Cameron Damon Media, showcases Australian celebrities taking time away from their busy schedules to go on caravan and camping holidays and demonstrating the benefits of […]
Keirman French and his wife Karen were in the process of planning a caravan purchase when a timely win took them by surprise. In July Caravan Industry Association of Australia partnered with Avida Motorhomes and Caravans, Ingenia Holidays, Dometic and NewsCorp to launch the Win a Weekender promotion. Readers were offered the opportunity to win […]
Caravan Industry Association of Australia is excited to announce the launch of its largest print and digital consumer marketing activities in recent years. The partnership is designed to stimulate the market and put caravan and camping as the No. 1 holiday and lifestyle choice for Australians. The total activity period is over three weeks […]
In conjunction with our National Conference, we are pleased to release our new online issue of Industry Insider! For those who are attending the Conference, you can pick up a physical copy of the magazine at the event. If you are not attending, you do not have to miss out! The new digital format, which […]
Caravan Industry Association of Australia is pleased to present our first ever digital issue of Industry Insider! The new digital format will allow for more efficient distribution and enable us to reach a wider audience, in addition to exciting interactive options including clickable links, videos, and more. The online format is also a more interactive […]
Earlier this month, the caravan industry was represented at Mardi Gras Fair Day, one of the most exciting events on the LGBTIQ+ calendar. Caravan Industry Association of Australia partnered with Family Parks, Let’s Go Motorhomes and Australia’s Gay Nomads to support the event with a motorhome, brochures and signage on display in the ‘Doggiewood’ section. […]
New data from Caravan Industry Association of Australia has revealed Australia’s domestic caravan and camping visitor economy continues to break records. The data revealed total nights spent caravan and camping increased by 9% to reach a record 54.8 million for the year ending September 2018. This represented 15% of all nights spent in accommodation around […]
Thank you to the many industry businesses which come together to make up the Australian caravanning and camping industry. 2018 was a challenging year but one which continued to see growth across the industry, and saw many new (and existing) Australians experience what great benefits a caravanning or camping experience can offer. Indeed there were […]
Competition winners Sarah and Ash Williams with Tristan Feldman from Jayco Ballarat and Chris Johnson from Caravan Industry Association of Australia Christmas came early for Ash and Sarah Williams this week. In July, Caravan Industry Association collaborated with Jayco, Top Parks, Dometic and News Corp to launch the Win a Weekender promotion and offer readers […]
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