The Australian caravan market is overcrowded with, 200+ brands competing for attention and sales. Today, Retain Media released the 2023 Caravan Market Consideration Report. This Report analysed Google search volume data across 92 caravan, camper and motorhome brands. The dataset comprises over 9,000 unique search terms for various brands and models, covering 2.6 million individual […]
Caravan Industry Association of Australia’s annual Road and Caravan Park Safety campaign reminds the over 1.7 million campers preparing to hit the road this Easter to remain safe and plan ahead. Australia has over 830,000 registered caravans and RVs; and, with many planning to travel again over the break, taking precautions and preplanning is vital […]
While the idea of an Electric Vehicle (EV) towing a 23-foot caravan may still be on the horizon, the momentum towards embracing EVs in Australia is undeniable. More than ever, Australians are adopting EVs as their second vehicle and are increasingly eager to embark on holiday travels, staying in caravan and holiday park cabins and […]
Caravan Industry Association of Australia has released its National Visitor Economy Report this week, the key quarter report on all the caravanning holiday statistics for the last three months. The December report has one big take-away, despite rising outbound international travel numbers in the baby boomer market, in both flight and cruising sectors caravanning in […]
One of the truths of the auto industry is that people buy stories, and they pay extra for good stories. Selling vehicles is all about crafting engaging stories, but all too often, the story is what dealers neglect the most. One of the biggest pain points in a dealership is writing the descriptions for the vehicles they sell, and the greater the dealership’s volume, the bigger a pain point this becomes.
Fiona Lidgett has been the owner of Townsville Eco Resort since 2014. In that time, she continued to make the park more sustainable for environmental and financial reasons.
Calls for an additional towing licence requirement for caravanning continue to draw media attention. Some would argue that on face value the idea has merit. What is frustrating, however, is that while caravanning has been the front coverage for the calls based on publicly released accident data, which conveniently does not refer to caravan accidents yet implies it in the reporting, such an introduction would have wide-ranging impacts on all low ATM trailer towing – from your recreation box trailer through to boats and others, with no evidence on how licencing will solve the supposed problem at hand. It smacks of overkill, where other policy drivers, such as education incentives and subsidies, would be far more effective.
With the challenges caravan holiday park operators have had in recent years with insurance affordability and accessibility, the key take away has been that parks must improve their risk mitigation and make their businesses more risk adverse. An effective Risk Management & Business Operations Plan in a caravan holiday park is essential to operating a safe […]
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