A message to Caravan Parks from our CEO, Stuart Lamont. Yet again, the resilience and determination of the caravan and camping industry and the people that work tirelessly within it continues to astound me. There is no doubt that the last year has been one of the most difficult on record, and sadly despite best efforts, a small number of businesses like so many in […]
Tourism operators and regional Australia benefit from families choosing camping these school holidays. As COVID restrictions ease for some states and we adjust to living in the new normal, the desire to travel and escape remains strong with families choosing a camping holiday. The ability to remain close to home, enjoy an intrastate holiday while also having an array of options puts camping ‘front of mind’. While we live and learn to live with COVID, it […]
Keeping the Spirit of Camping alive during lock down While Australia was under strict instruction to stay at home over Easter, that didn’t stop everyone from dreaming – in fact far from it. The Camp at Home Heroes campaign was designed to keep people connected to the camping lifestyle, give people something positive to talk […]
In the lead up to Easter Caravan Industry Association of Australia launched ‘Camp at Home Heroes’, an camping initiative for people to enjoy while staying at home. Easter is normally one of the busiest times of year for caravan and camping, with up to 300, 000 Australians usually heading off on a trip for the […]
The industry response to the devastating summer bushfires via the ‘Keep on Camping’ brand continues to gain momentum. Now truly in the ‘Book Now’ phase, there is increasing numbers of consumer traffic visiting the website, with over 21, 000 users visiting to find inspiration on taking a camping holiday. The website also includes access to […]
We are delighted to once again partner with Jayco, Dometic and Ingenia Holidays to introduce the new ‘My Road to Adventure’ television series, launching this Saturday! The series, produced by Cameron Damon Media, showcases Australian celebrities taking time away from their busy schedules to go on caravan and camping holidays and demonstrating the benefits of […]
Keirman French and his wife Karen were in the process of planning a caravan purchase when a timely win took them by surprise. In July Caravan Industry Association of Australia partnered with Avida Motorhomes and Caravans, Ingenia Holidays, Dometic and NewsCorp to launch the Win a Weekender promotion. Readers were offered the opportunity to win […]
Caravan Industry Association of Australia is excited to announce the launch of its largest print and digital consumer marketing activities in recent years. The partnership is designed to stimulate the market and put caravan and camping as the No. 1 holiday and lifestyle choice for Australians. The total activity period is over three weeks […]
In conjunction with our National Conference, we are pleased to release our new online issue of Industry Insider! For those who are attending the Conference, you can pick up a physical copy of the magazine at the event. If you are not attending, you do not have to miss out! The new digital format, which […]
Caravan Industry Association of Australia is pleased to present our first ever digital issue of Industry Insider! The new digital format will allow for more efficient distribution and enable us to reach a wider audience, in addition to exciting interactive options including clickable links, videos, and more. The online format is also a more interactive […]
Copyright © 2023