The market segment of LGBTI travellers are considered one of the highest yielding niche segments in tourism with regards to spend per night. The gay leisure travel market in Australia represents approximately $965 million a year. This demographic has been identified as an area of opportunity for caravanning and camping given the segment generally has […]
Australia’s number one morning show, Sunrise, took to the road last week to promote the world-first Let’s Go Caravan and Camping Monopoly board. Throughout the week, Sam Mac and Mr Monopoly enjoyed a road trip around some of the featured properties on the board in a Jayco motorhome. The local communities came out in force […]
It was great to see Caravan Industry Association of Australia Chairman, Mark Lindsay, live on national TV this morning to talk about the best way for families to enjoy a summer holiday. The Today show selected a few iconic caravan holiday parks as great examples of what the lifestyle offers and Mark spoke to the great […]
Caravan Industry Association of Australia recently launched a Happy Camper video series on the Let’s Go Caravan and Camping website. This project aims to leverage the power of peer-to-peer marketing and follows the well-known mantra in marketing circles that “content is king!”. The video series also uses the “human interest” angle of storytelling and highlights the benefits of […]
We have our winners! Winners Lynelle and Nev Remington purchased a RVMAP accredited Goldstream Caravan from Kratzmann Caravans, allowing them to enter and win our ‘Win a Triton’ RVMAP promotion. The promotion successfully allowed us to promote RVMAP manufacturers to consumers and educate them about the RVMAP program. The promotion also assisted dealers with point-of-difference […]
The opportunity exists to share stories and images from your business to promote the Australian caravanning and camping industry – while positioning your brand as an industry leader at the same time. Caravan Industry Association of Australia has access to various media channels that are used to share key messages that support the industry as a whole. Our consumer […]
The Caravan Industry Association of Australia promotional video was launched at the 2016 National Conference and is now available for your use on our YouTube channel. The video is a resource for all industry to use, providing a valuable resource for local and state lobbying. It is also fantastic for commercial use to demonstrate the size […]
Caravan Industry Association of Australia and Monopoly have joined forces to develop Australia’s first ever caravanning and camping themed Monopoly board game – possibly even a world first. Monopoly is the world’s biggest selling board game of all time, played by 1 billion people in over 111 countries around the globe so this is a […]
Two days down and one more to go – the Sunrise team have been having a blast broadcasting live from Caravan Industry Association of Australia Accredited Caravan Parks. On Wednesday they were at Ocean Beach Holiday Park where hosts Sam, Kochie, Beretts, Nat and Eddy raced in a hilarious pedal car race around the caravan park […]
For the third year running, Caravan Industry Association of Australia has teamed up with popular lifestyle program IFISH to sponsor their Summer Series with a consumer promotion. From January 4 – February 5 2016, Let’s Go Caravan & Camping will be all over IFISH with Tackleworld assets, including social media, website, and television. Let’s Go Caravan […]
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