Channel Ten’s popular morning show ‘Studio 10’ with David (Robbo) Robinson, Sarah Harris, Joe Hildebrand, Denise Drysdale and Jess Rowe will take their national audience caravanning and camping as a repeat series for the summer season in December and the timing couldn’t be better! The summer months are when the majority of Australians holiday, it […]
Thursday 9th November 2017, saw Caravan Industry Association of Australia host a booked out one-day Technical & Regulatory Symposium at the Melbourne Convention & Exhibition Centre proudly supported by principal sponsor Wells Fargo Commercial Distribution Finance. The event attracted ninety-six representatives attending from the caravan and allied parts manufacturing industries as well as ten trade […]
A significant increase in support for the activities of the national body for caravanning and camping underpins a new agreement signed between Discovery Holiday Parks Pty Ltd and Caravan Industry Association of Australia. The caravan holiday park industry generates over $1.8 billion dollars in revenue with caravanning consumers spending a massive $8.6 billion annually much […]
Two new exciting demand driven promotions for the industry are a core element of an extended three-year partnership signed between Dometic Australia Pty Ltd and Caravan Industry Association of Australia. Celebrating the quintessential nature of caravanning and its importance to the psyche of Australians, Australia Day will see a major promotion conducted through accredited caravan […]
It’s always exciting when we get a mention in mainstream media and like any organisation keen to promote on behalf of the industry these mentions were not an accident but the result of the hard work that the Caravan Industry Association of Australia has undertaken to ensure that the industry is at the forefront of […]
National TV promotion of camping lifestyle hugely popular with millions of viewers Channel 7’s Sunrise Camping Road Trip in South Australia was broadcast nationally each morning last week from caravan holiday parks and was hugely popular with Sunrise viewers and hosts alike. The timing of this national marketing activity was key leading into the September […]
Caravanning Industry welcomes Government moves to strengthen trailer safety standards. Caravan Industry Association of Australia warmly welcomed the announcement by the Commonwealth Government, that it will introduce a Road Vehicle Standards Bill into Parliament before the end of the year. The announcement after a four-year review and consultative process of the 1989 Motor Vehicle Standards […]
Sunrise are going on a Caravan and Camping Road Trip Caravan Industry Association of Australia and Channel Seven’s top ratings show ‘Sunrise’ continue their successful relationship. This September as the season changes to Spring and Australians start to think about Summer Holidays again, the popular Sunrise weather host Sam Mac will take a caravan and […]
The Channel Ten ‘Studio 10 ‘caravan and camping road trip was a huge success, which resulted in over 10 hours of live TV from Caravan Holiday Parks positively promoting the caravan and camping lifestyle. The media value for the week was worth over $5.5 million dollars. The hosts and the crew of the show were […]
In the year ending March 2017, a total of 11.58 million caravan and camping overnight trips were undertaken by Australians, which represents a 1.1% decrease from the previous year. This decline in numbers is largely attributed to a seasonality issue where Easter fell in March in 2016 and April in 2017. As such, the current […]
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