At the Caravan Industry Association of Australia National Board meeting conducted earlier today, Mr Grant Wilckens, CEO of Discovery Parks was elected new Federal Chairman. With a large financial investment in the industry spread nationally across almost all state and territories, Grant recognises the need for the industry to come together for future success to […]
Caravanning Queensland recently announced that more families and couples will be spending Christmas caravanning and camping following their huge Pre-Christmas Caravan and Camping Sale. The event drew record crowds with more than 16,000 attendees flowing through the gates and more than $30 million spent on product. This was an increase of nearly seven percent on […]
Channel Ten’s popular morning show ‘Studio 10’ with David (Robbo) Robinson, Sarah Harris, Joe Hildebrand, Denise Drysdale and Jess Rowe will take their national audience caravanning and camping as a repeat series for the summer season in December and the timing couldn’t be better! The summer months are when the majority of Australians holiday, it […]
Two new exciting demand driven promotions for the industry are a core element of an extended three-year partnership signed between Dometic Australia Pty Ltd and Caravan Industry Association of Australia. Celebrating the quintessential nature of caravanning and its importance to the psyche of Australians, Australia Day will see a major promotion conducted through accredited caravan […]
It’s always exciting when we get a mention in mainstream media and like any organisation keen to promote on behalf of the industry these mentions were not an accident but the result of the hard work that the Caravan Industry Association of Australia has undertaken to ensure that the industry is at the forefront of […]
National TV promotion of camping lifestyle hugely popular with millions of viewers Channel 7’s Sunrise Camping Road Trip in South Australia was broadcast nationally each morning last week from caravan holiday parks and was hugely popular with Sunrise viewers and hosts alike. The timing of this national marketing activity was key leading into the September […]
Top five reasons to be involved in a live TV production Geoff Illich from Brisbane Holiday Village talks about the five biggest benefits of getting involved in live TV production initiatives based on his experience in June 2017. 1 Diverse audience and exposure to new markets Having two half hour live production show on-site aired on […]
More than ever visitors from Europe and the USA are exploring Australia traveling beyond our cities to caravanning and camping throughout the country. The latest data from Tourism Research Australia shows that Australia’s international caravan and camping visitor economy continues to grow strongly up to the end of the June 2017 financial year. The latest […]
Sunrise are going on a Caravan and Camping Road Trip Caravan Industry Association of Australia and Channel Seven’s top ratings show ‘Sunrise’ continue their successful relationship. This September as the season changes to Spring and Australians start to think about Summer Holidays again, the popular Sunrise weather host Sam Mac will take a caravan and […]
The Channel Ten ‘Studio 10 ‘caravan and camping road trip was a huge success, which resulted in over 10 hours of live TV from Caravan Holiday Parks positively promoting the caravan and camping lifestyle. The media value for the week was worth over $5.5 million dollars. The hosts and the crew of the show were […]
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